The Nashville-based Tennessee Recording Company aims to bring a diverse group of music to the masses. Matchbox Twenty musician Kyle Cook partnered with longtime friend and collaborator, Mike Fiorentino, and web developer Ben Shaw in 2013 to create this innovative approach to the music industry. “It started with a simple love of music on my part,” Cook explains. “I always approach any record I’m working on by asking, ‘How can we make it appeal as wide as possible?’ Starting a label was the best canvas to do that. Having success in a band like Matchbox Twenty has given me the ability to do other things and I’m blessed for that.”